What does that even mean?
Welcome back my loyal followers! In this post we will explore a short book I read recently that was actually directed towards College Graduates getting their dream job. This was a quick read and turned out to be a great little book with a lot of real world applications for freelancers and entrepreneurs just getting started. This book was not some novel new groundbreaking idea, it’s a simple twist on an old idea of doing work for free. I am of the belief that if you’re good at something, no matter what it is, you should never do it for free. That being said, if you don’t have work lined up, and you don’t want to be prospecting all day every day to change that, doing a little work for free is a great way to get your foot in the door with many businesses and get a client to know and trust you for possible future work.
So, if you’re just starting out with a new business, how do you find people that will want to work with you? You don’t have any proof of your work, and you don’t have any proof that you even know what you are doing. How can you possibly get over this hurdle? Well, there’s two ways:
- Be a great sales person and prospect your ass off until you get someone to say yes, then wow them with unbelievable work ethic and incredible results for what they’re paying you.
- Tell them you will do a couple of projects that you specialize in for free. This is a long-term play, but it can end up paying off bigger, sooner.
If you choose option 1, good for you, you’ll probably go far because you’re not afraid to get down in the dirt and make things happen. Grant Cardone would be very proud of those that choose option 1. It’s going to be harder up front, and you may not get paid what you’re worth from your clients at first, especially if they know how early on you are in your business venture. Either way, they’ll come around eventually, but if not, you’re leveraging their work to find other clients anyway so keep on keeping on and drop them if you have to.
If you choose option 2, also good for you, you may have just chosen to work smarter, not harder, which can help you go significantly farther in the future. Gary Vaynerchuk would be very proud, we’ll explore him in later posts if you don’t already know who he is.