Welcome back! Today we will be talking about the book Essentialism by Greg Mckeown. This is a great book for all of you entrepreneurs and wantrepreneurs out there that are just like me. I can have plenty of activities to do, no time to do them, and for some reason, at the end of the day feel like I’ve gone nowhere and gotten nothing accomplished. This is especially aggravating during the early stages of any business.
I always feel like I have 300 more things to do than I even have time for, and when I do get into certain activities, I end up going down rabbit holes that lead to me doing more things that may be cool and get something done. These things also certainly don’t matter to my business and definitely won’t help me grow my business. A good friend of mine is a Landscape Designer, and he said he runs into problems with his to do list all of the time as well. He is the one that introduced me to the book we are speaking about today. In this book, Mckeown defines the Essentialist’s attitude as doing less, but better. This is easily said, but harder to do. There are some odd things to being an essentialist that you wouldn’t think goes into it. As and example, an essentialist actually spends more time making a decision, which sounds counter-intuitive I know, but just listen why.
As an essentialist, you spend that extra time on decisions, whether they are what to do today or what business to partner with because once you decide on those essential activities you go at if full force with all of your energy. You need to do your research ahead of time to make sure that you are putting your energy into the right places, the last thing you want is to go all out in the wrong direction! For instance, with my business, I know I need to do more sales. Like most people I’m not very comfortable with cold calling businesses and making sales. I do everything I can to dodge making those dang calls, but every day I have to do it. I don’t always, but I feel guilty if I don’t. The funny thing is, I feel so satisfied when I do make the calls, and if I land a client I feel on top of the world! The more I write this the more aggrivated I become at myself for not doing this daily! Either way, with this book I have realized the importance of creating a list and picking the top things to do on a daily basis. It’s definitely worth your time to do this, so get out there and do less, but do it better!