Welcome back! Today we will be talking about the book Essentialism by Greg Mckeown. This is a great book for all of you entrepreneurs and wantrepreneurs out there that are just like me. I can have plenty of activities to do, no time to do them, and for some reason, at the end of the day feel like I’ve gone nowhere and gotten nothing accomplished. This is especially aggravating during the early stages of any business.
I always feel like I have 300 more things to do than I even have time for, and when I do get into certain activities, I end up going down rabbit holes that lead to me doing more things that may be cool and get something done. These things also certainly don’t matter to my business and definitely won’t help me grow my business. A good friend of mine is a Landscape Designer, and he said he runs into problems with his to do list all of the time as well. He is the one that introduced me to the book we are speaking about today. In this book, Mckeown defines the Essentialist’s attitude as doing less, but better. This is easily said, but harder to do. There are some odd things to being an essentialist that you wouldn’t think goes into it. As and example, an essentialist actually spends more time making a decision, which sounds counter-intuitive I know, but just listen why.