Recession Proof Graduate: Not Just for Graduates

What does that even mean? 

Welcome back my loyal followers! In this post we will explore a short book I read recently that was actually directed towards College Graduates getting their dream job. This was a quick read and turned out to be a great little book with a lot of real world applications for freelancers and entrepreneurs just getting started. This book was not some novel new groundbreaking idea, it’s a simple twist on an old idea of doing work for free. I am of the belief that if you’re good at something, no matter what it is, you should never do it for free. That being said, if you don’t have work lined up, and you don’t want to be prospecting all day every day to change that, doing a little work for free is a great way to get your foot in the door with many businesses and get a client to know and trust you for possible future work.

So, if you’re just starting out with a new business, how do you find people that will want to work with you? You don’t have any proof of your work, and you don’t have any proof that you even know what you are doing. How can you possibly get over this hurdle? Well, there’s two ways:Recession Proof Graduate

  1. Be a great sales person and prospect your ass off until you get someone to say yes, then wow them with unbelievable work ethic and incredible results for what they’re paying you.
  2. Tell them you will do a couple of projects that you specialize in for free. This is a long-term play, but it can end up paying off bigger, sooner.

Option 1

If you choose option 1, good for you, you’ll probably go far because you’re not afraid to get down in the dirt and make things happen. Grant Cardone would be very proud of those that choose option 1. It’s going to be harder up front, and you may not get paid what you’re worth from your clients at first, especially if they know how early on you are in your business venture. Either way, they’ll come around eventually, but if not, you’re leveraging their work to find other clients anyway so keep on keeping on and drop them if you have to.

Option 2

If you choose option 2, also good for you, you may have just chosen to work smarter, not harder, which can help you go significantly farther in the future. Gary Vaynerchuk would be very proud, we’ll explore him in later posts if you don’t already know who he is.

By choosing this option you are able to get your foot in the door with a potential client and start showing off your skills. They will have no worries and expect a low-level product from you for free, so if you come back and wow them with what you’re best at they will be that much more impressed. If you are going to take this approach just be sure to set the ground rules early and be a stickler. Take on the projects you are presented for a specific time period, for example 2 weeks. Once the time period is up you have to make sure to sit down with a decision maker and discuss what you will be charging for your services in the future. If they don’t agree with your pricing make sure you don’t have it too high for the market, but if you are sure that it’s reasonable and fair, then start over with the next potential client.

This formula is not an easy one to stick to, but I promise if you make it happen and wow the decision maker you will never have to do it more than once or twice to make them a client. If you do find yourself constantly starting over you need to asses your work, or prices because the market obviously doesn’t think that you’re worth what you think you are. The great part about this idea is that it will help you gain confidence as well as create work you can build off of.

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